Ooh dang, look at this stuff!
Ooh dang, look at this stuff!
HS’78 is a line of bags created at High Sierra that serve as a throwback to the company’s very beginning. Honoring the outdoor heritage that the company was founded on in 1978, while also moving it forward with a fresh, youthful lifestyle bag line.
The direction for this branding takes cues from vintage motorcycle culture and naturally enlists a very retro-inspired vibe that nods to the design aesthetic of the time.
For this project I was charged with executing all of the lifestyle and product images in addition to designing the various print and digital components of the collection.